CRM
The CRM Challenge
CRM is the living blueprint of your customer journey. But without true insight, even the most advanced CRM can become a black box. FUTUROOT transcends traditional CRM by using process mining to illuminate the invisible pathways, delays, and disconnects that hinder growth. We empower you to see the real story of your customer relationships.
Several challenges, often unnoticed, create significant opportunity leakage, extending sales cycles and diminishing your overall customer conversion potential:
- Unseen friction points and unexpected delays sabotage deal velocity and erode win rates.
- Fractured follow-ups between sales and marketing can lead to critical leads vanishing.
- Unrefined lead qualification clogs the funnel with low-value prospects.
- Siloed team actions lead to disjointed handovers and missed opportunities.
How FUTUROOT Delivers on the Core Metrics of Growth
To truly master your CRM, you must measure what matters. Traditional CRM analytics offer only a surface-level view, missing the crucial process perspective. Process mining addresses this by reconstructing the real journey from event logs, identifying the true constraints, and quantifying where time and value are being lost.
FUTUROOT is singularly purpose-built for CRM process excellence, delivering intelligence specifically optimised for sales performance. It becomes a dynamic process intelligence hub, empowering your decisions with undeniable evidence.
FUTUROOT delivers on your core metrics by:
| Metric | Description | What FUTUROOT Does | Impact |
|---|---|---|---|
| Lead Conversion Time | Time from lead to opportunity. | Tracks dynamically and prioritises leads at risk of stagnation. | Reveals early-stage delays and transforms CRM into a growth engine. |
| Order Placement | Reveals delays in PO creation and missing confirmations before they bite. | Supplier Lead Time: Reduces average time from order placement to receipt. | Faster cycles from first touch to close. |
| Delivery Placement | Tracks promised vs. actual lead times; explains late deliveries with context. | On-Time Delivery Rate: Increases the percentage of deliveries made within the agreed window. | Pinpoints weak nurturing zones and where interest fades. |
| Quality & Compliance | Detects recurring defects and quality breaches, and vendor non-compliance with specifications. | Supplier Defect Rate: Reduces the percentage of goods failing quality checks. Contract Compliance Rate: Improves the percentage of transactions meeting agreed terms. | Cleaner handovers and clear ownership. |
| Performance Reviews | Ranks suppliers with transparent, comparable scores and trendlines on an intuitive dashboard. | Supplier Performance Score: Gives a composite index across quality, delivery, cost, and compliance. | Higher conversion at each key stage and repeatable wins. |
Related Resources
blog
Why your CHRO and CFO Should Be Having the Process Mining Conversation Now
Process mining gives HR visibility into hidden inefficiencies, enabling data-driven decisions that link workforce spending to business outcomes and elevate HR from a cost center to a strategic function.
case study
Driving ROI with Data-Driven Platform Rationalisation
FUTUROOT optimised SaaS platform usage for a Fortune 500 life sciences company, saving $1.2M, boosting adoption, and increasing digital ROI 1.8x.